21 Feb 12
Deals signed for the US and UK markets
Leading children’s and family entertainment producer and rights management company Coolabi has today announced further beauty deals for its girls’ property Scarlett & Crimson.
Coolabi’s agreement with leading beauty company Japonesque, which already covers US cosmetics for the brand, has been extended to include a range of bath, body and haircare products for the US market. Coolabi has also signed a deal with Japonesque for a brand new cosmetics range for the UK.
Specifically designed for teen and tween girls, the products are expected to launch for Autumn/Winter 2012.
This deal follows the UK success of Scarlett & Crimson products in Boots stores, along with the appointments of Rudolf Stein for hair and fashion accessories and Grace Cole for toiletries including hair care, bath and beauty products for the UK. In North America, the brand is represented by leading licensing and marketing agency, Lisa Marks Associates Inc.
Scarlett & Crimson has further international reach with licensing partners including Hip Designs Ltd in Benelux, Biplano in France, Gorian in Germany and Wild Pumpkin in Australia.
Karen McKay, President, Japonesque said: “In sharing cosmetic designs with our US retail partners we heard several times how the tween category was missing a good quality offering in the hair, bath and body category – Scarlett and Crimson is now able to fill that void. We’re also looking forward to creating great cosmetic ranges for the UK market.”
Natasha Dyson, Head of Licensing, Coolabi added: “Scarlett & Crimson continues to be a key brand for us in 2012 and we are excited to be expanding the product range in the US as well as introducing a brand new range of cosmetics in the UK. The new products will be great additions to the brand line-up.”
Co-owned by Coolabi and creator Ged Backland, the Scarlett & Crimson brand has shown growing appeal among teen and tween girls thanks to its beauty ranges founded on the core theme of strong individual style.
For further information contact DDA Blueprint PR:
Janet Balmforth Tel: +44 (0) 20 8868 0511 / + 44 7748 185656
or Email: email@example.com
Coolabi is a leading provider of high quality children's and family entertainment, internationally, across all media.
Coolabi’s expertise lies in development and brand management, particularly through the channels of TV production and licensing and merchandising.
The company operates across a number of genres and the current portfolio includes Poppy Cat, Purple Ronnie and Scarlett & Crimson.
Via its subsidiary, Coolabi Publishing, the company also owns a number of classic literary estates, including Eric Ambler. In addition Coolabi also represents certain brands, including Bagpuss, Clangers, and Ivor the Engine on behalf of Smallfilms and Peter Firmin.
For more information and a background on the company visit www.coolabi.com.