Primitive State on board with the iconic expression brand in its 25th anniversary year

London, 13th January 2012. Leading children’s and family entertainment producer and rights management company Coolabi has partnered with major personalised apparel company Primitive State for its leading expressions brand Purple Ronnie.

In keeping with the core Purple Ronnie themes of personalisation, self-expression and humour, this deal allows consumers to create products with the right message for the every occasion.

Primitive State is producing exclusive ranges of customisable T-shirts, hoodies and tote bags via their site www.primitivestate.com. The imagery and words on each Purple Ronnie item can be personalised to suit the purchaser or recipient, reflecting any sentiment or statement.

This agreement is the latest deal for the iconic property which celebrates its 25^th anniversary in 2012. The anniversary year sees a series of PR initiatives across social media, press, contests and events.

Natasha Dyson, Head of Licensing at Coolabi, says: “Purple Ronnie is a key brand for Coolabi and is loved by the nation. It has become the social expression brand of choice and we are thrilled that consumers can now express themselves through customised clothing. 2012 promises to be an exciting year for Purple Ronnie.”

In 2011, Coolabi extended its deal with Hallmark for a further four years and launched a brand new Facebook app Purple Ronnie’s Express Yourself which has attracted in excess of 40,000 users.

For further information contact DDA Blueprint PR:

Janet Balmforth Tel: +44 (0) 20 8868 0511 / + 44 7748 185656

or Email: janet@ddablueprintpr.com

About Coolabi

Coolabi is a leading provider of high quality children's and family entertainment, internationally, across all media.

Coolabi’s expertise lies in development and brand management, particularly through the channels of TV production and licensing and merchandising.

The company operates across a number of genres and the current portfolio includes Poppy Cat, Purple Ronnie and Scarlett & Crimson.

Via its subsidiary, Coolabi Publishing, the company also owns a number of classic literary estates, including Eric Ambler. In addition Coolabi also represents certain brands, including Bagpuss, Clangers, and Ivor the Engine on behalf of Smallfilms and Peter Firmin.

For more information and a background on the company visit www.coolabi.com.

About Primitive State

Launched in 2005 and located in Edinburgh, Primitive State is one of the UK's leading and original online retailers of personalised clothing. With a passion for design, Primitive State strives to provide a range of quirky, innovative and high quality products with our customers having the final say on the finished message and colour combinations. Great as gifts or just a treat for yourself our designs aim to bring a little joy into the world - www.primitivestate.com