25 Mar 10

Superdrug to stock Scarlett & Crimson cosmetics nationwide from this Spring

Coolabi plc (AIM: COO), the media company focused on the ownership and creative management of high quality intellectual property assets, announces that Superdrug has signed an agreement to stock Scarlett & Crimson cosmetics, developed by Ruby Hammer and Millie Kendall, in 400 Superdrug stores across the UK from mid-April.

Scarlett and Crimson, best friends who create their own fashion, music and style (encouraging every girl to “Be Your Own Scene”) is a fashion and lifestyle brand, jointly owned by Coolabi and creator, Ged Backland.

Coolabi licensee SLG Beauty, a leading manufacturer of cosmetics and beauty accessories, and beauty industry celebrities Ruby Hammer and Millie Kendall, have created a first cosmetics range for teen girls, to reflect the key characteristics of the Scarlett & Crimson brand.

The “Be Your Own Scene” cosmetics range will be priced between £3.50 and £7.95 across 26 products and will be available in 400 Superdrug stores nationwide. The nine beauty accessories in the range will be priced between £2.95 and £7.95 and will be available in 180 Superdrug stores.

The deal with Superdrug follows the success of the Boots Christmas 2009 Scarlett & Crimson gifting range, also created by Ruby Hammer and Millie Kendall.

A 16 book deal with publishers Simon & Schuster also saw the first three titles launched in the US in Autumn 2009 and the first two titles were launched in the UK at the same time and are available in Waterstone’s.  Coolabi has also launched the brand’s own website: www.scarlettandcrimson.com

Jeremy Banks, Chief Executive of Coolabi: “We have already seen the appeal of the Scarlett & Crimson range as a first teen cosmetic line through the success of our agreement with Boots last Christmas.  The agreement with Superdrug represents a step up in terms of potential value at retail and with over 400 Superdrug stores stocking the range we expect this brand’s popularity to grow considerably over the next year.”

Contacts

About Coolabi plc (http://www.coolabi.com)

Coolabi is an AIM listed media group focused on the ownership, development, production and creative management of high quality intellectual property assets and their global exploitation.

The group owns or controls the intellectual property rights to established brands including Purple Ronnie (www.purpleronnie.com), as well as representing selected rights to properties such as the Hammer House of Horror, Bagpuss and the Clangers.