11 Feb 09

LMA to represent Scarlett & Crimson in North America

Coolabi appoints “innovative and creative” agency to license
exciting new property in key market

Scarlett & Crimson are going to North America! But the sassy, smart girls who share the closest friendship and all their secrets are in good company. Coolabi, the company that co-owns this exciting and original new property for tween and young teen girls, has appointed leading full-service licensing and marketing agency Lisa Marks & Associates, Inc. (LMA) to represent the brand in the North American market.

Scarlett & Crimson are an innovative brand from designer and co-owner Ged Backland, well known for his creativity. Innovation and creativity are also strong features of LMA; and the company is also backed by many years of experience in brand-building and long-term revenue generation across a wide range of brands and brand styles.

LMA’s client list demonstrates its experience with an impressive list of original and highly successful art and design brands - brands like Billy Attinger’s From the Crib, Palitos Locos, Stick World, and Angel Babies, eco-conscious SAVE®, lifestyle brand, Be As You Are® and Star Farm’s Edgar and Ellen.

The client list also underlines the deep understanding of all areas of the licensing, marketing and retail business that has attracted brands from many different areas to LMA: classic candy brands, like Peeps®, Hot Tamales®, Mike and Ike®, and Smarties®; classic and fashion toy brands such as Colorforms® and Manhattan Toy’s Groovy Girls®; sport brands like Legends of Basketball; leading global personalities such as Deepak Chopra; and distinctive media brands, such as Vital Statistics™.

This variety and quality of the company’s client list is hardly surprising. Lisa Marks, President of LMA, Inc, has worked with some of the leading entertainment companies and brands in the industry, including Disney, Nickelodeon and The Penguin Group.  Mickey Marks, Managing Director of LMA, has spent over twenty years in advertising and media agency management and is well known for developing creative solutions to brand marketing challenges.

Coolabi specialises in the ownership, development, creative management and exploitation of high quality children’s and family intellectual property assets. Its success in this field is evident from the impressive list of properties it owns, a list that includes Purple Ronnie and, of course, Scarlett & Crimson..

Coolabi’s appointment of LMA comes on the heels of a number of significant licensing agreements for Scarlett & Crimson: a series of books from consumer publishing giant Simon and Schuster for the US, Canada and the UK; a Scarlett & Crimson range of gift cosmetics and toiletries for the UK market developed by beauty industry celebrities Ruby Hammer and Millie Kendall; and a planned collection of limited edition women’s vests from fashion designer Robert Cary-Williams.

LMA’s combination of creativity, innovation, strategic expertise and long-term experience is what attracted Coolabi, says Janet Woodward, Coolabi’s Head of Licensing. As she puts it: “Scarlett and Crimson is a brand with vast international potential. However, any licensing agency representing the brand needs to be in tune with the unique qualities that makes it special. LMA not only understands the brand and its needs but we are certain that it has the experience, insight and expertise to take it to the next level - and beyond - in the North American market.”

LMA’s commitment is equally strong. Lisa Marks says: “Scarlett & Crimson is an exciting brand that offers an original take on teen and tween girl properties and one that has a clear appeal to a massive audience. We regard this as a terrific opportunity to work with a brand that is not only unique but that has enormous long-term potential, especially given the recent focus on great properties for the teen and tween girl segment. LMA is known not only for strategic expertise but also for being passionate about what we do. And we are passionate about Scarlett & Crimson.”

For further information please contact :

Jane Garner & Sallie Deary

jgarner@kilog.co.uk  /  sdeary@kilog.co.uk

kilogrammedia ltd

Bury Barn

Brent Pelham

Hertfordshire

SG9 0AU

t  + 44 ( 0 ) 1279 778 919

f  + 44 ( 0 ) 1279 778 929