10 Mar 09

Boots UK to stock exclusive Scarlett & Crimson Christmas gift range

High Street Health & Beauty retailer to offer Scarlett & Crimson cosmetics and toiletries in larger stores

Health & Beauty retailer Boots UK is to offer an exclusive Scarlett & Crimson gift cosmetics and toiletries range for the Christmas market. The Scarlett & Crimson line, branded with the names of the sassy, smart girls who share the closest friendship and all their secrets, will appear in larger Boots stores around the country in October this year, hard on the heels of the first titles in the Scarlett & Crimson publishing programme.

Developed by the phenomenally successful beauty industry celebrities Ruby Hammer and Millie Kendall, the new range has been designed to reflect the key characteristics of the Scarlett & Crimson brand: non-conformist, alternative and individual, with a strong sense of style. It is expected to be a popular gifting product for parents and friends of the teen girls who are the brand’s core market.

This is an exciting development for this unique and original brand co-owned by licensor Coolabi and creator Ged Backland, and another triumph for Coolabi’s carefully targeted and focused licensing campaign. In fact Coolabi, which specialises in the ownership, development, creative management and exploitation of high quality intellectual property assets, has already scored a number of significant successes with the brand in the areas of both licensing and publicity. Following the announcement of a major publishing deal with consumer publishing giant Simon and Schuster for the US, Canada and the UK, the brand has now secured representation in North America and GAS/Benelux. And even before its publishing launch it is already winning fans for its offbeat, original look and style. Media interest in the brand is growing too: it was recently picked as a property to watch in 2009 by Sunday Times Style magazine

Janet Woodward, Coolabi’s Head of Licensing, says: “After the announcement late last year that two of the biggest names in the UK beauty industry were to develop a cosmetics range for two of the coolest new names in the teen and tween girls’ market, excitement has been growing in anticipation of a further announcement in cosmetics retail.  We are delighted to be working with the UK’s leading pharmacy-led health and beauty retailer to bring this exclusive range to the market.”

For further information please contact :

Jane Garner & Sallie Deary

jgarner@kilog.co.uk  /  sdeary@kilog.co.uk

kilogrammedia ltd

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