Anna Hewitt brings wide experience of brands and global markets to role.

Coolabi has announced the appointment of Anna Hewitt as its new Head of Licensing. The appointment takes effect from the 18th of January.

Coolabi specialises in the ownership, development, creative management and exploitation of high quality children's and family intellectual property assets. Anna takes on her new role overseeing brand licensing development globally across all Coolabi properties and across all categories. She will report to Michael Dee, Coolabi’s Director of Content.

Before joining Coolabi, Anna  was at BBC Worldwide where, having previously managed the toy, gift and stationery categories, she was Head of International Licensing  working closely with toy as well as other category partners on such globally recognised brands as the Teletubbies, In the Night Garden, Charlie and Lola, Dr Who and Planet Earth.

Prior to her work with the BBC Anna had roles at blue-chip companies, Hasbro UK Ltd and the premium spirits company William Grant & Sons.

This appointment comes at a significant time for Coolabi, whose portfolio includes the successful publishing series, Poppy Cat. The  series is being adapted for television and  is due to air on Nickelodeon from Spring 2011. Hewitt will be seeking to secure all relevant pre-school licences for the property, leading with toy and apparel, as well as new licences for established brands like Purple Ronnie, Bagpuss and Clangers, and ground-breaking teen property, Scarlett & Crimson.

Speaking of her new appointment Hewitt  said, “Coolabi is an exceptionally well-regarded  company with a diverse portfolio of high quality brands,” she says. “It is also growing, taking its portfolio into new categories and territories. It is a great opportunity to be part of a company that is at such an exciting stage in its development.”

Added Michael Dee, Coolabi’s Director of Content, “Anna’s experience to date shows her ability to work with diverse brands and her deep understanding of international markets – both of which will be significant factors in her new role. Her arrival in the run-up to Toy and Spring Fairs is a great way to kick off what we are sure will be a very busy and productive year for Coolabi. We are delighted to welcome her on board.”

For further information please contact :

Jane Garner & Sallie Deary

jgarner@kilog.co.uk  /  sdeary@kilog.co.uk

kilogrammedia

bury barn

brent pelham

hertfordshire

united kingdom

sg9 0au

t   + 44 ( 0 ) 1279 778 919

f   + 44 ( 0 ) 1279 778 929

e  hello@kilog.co.uk

w kilogrammedia.com