Scarlett & Crimson gift range returns to Boots for 2010 Christmas season

Coolabi plc (AIM: COO), the media company focused on the ownership and creative management of high quality intellectual property assets, announces that Scarlett & Crimson cosmetics are returning to Boots, the UK's leading pharmacy-led health and beauty retailer, for Christmas 2010 with more products in more stores.

The cosmetics range has been developed with beauty industry luminaries Ruby Hammer and Millie Kendall, and designed and manufactured by SLG Beauty under licence from Coolabi. Boots first stocked an exclusive range of gift sets for Christmas 2009. Following the strong success of that range, they have reordered for 2010 but with an all new expanded product range of nine items, from seven previously, with the number of stores increased by 20% from 2009.

This extension of the winning association with Boots, one of the UK's biggest high street retailers, is part of the continuing successful development of this unique brand and is the fifth major deal announced by Coolabi for Scarlett & Crimson this year. Other categories in development in both the US and UK include apparel, perfume, bath and body, gifting and accessories.

Jeremy Banks, CEO of Coolabi, commented: "Boots has been enthusiastic in its backing for the Scarlett & Crimson brand. Last year's exclusive deal was a strong success. We hope to see this repeated this Christmas when we are back with an expanded range in even more Boots stores across the UK."

The Scarlet & Crimson brand is jointly owned by Coolabi, with its creator Ged Backland, with all brand exploitation controlled internationally by Coolabi.

Enquiries:

Coolabi plc	Tel: 020 7258 7080
Jeremy Banks, Chief Executive
Tim Ricketts, Finance Director

Evolution Securities	Tel: 020 7071 4300
Bobbie Hilliam / Chris Clarke

Walbrook PR Ltd	Tel: 020 7933 8780
Paul McManus	Mob: 07980 541 893 or paul.mcmanus@walbrookpr.com

Notes to Editors:

About Coolabi plc (http://www.coolabi.com)

Coolabi is an AIM listed media group focused on the ownership, development, production and creative management of high quality intellectual property assets and their global exploitation.

This information is provided by RNS

The company news service from the London Stock Exchange

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